How to modernize an image that was not initially attractive?

Updating an image that was not originally attractive may seem challenging, but it is possible to achieve with the right strategy and tools.

Firstly, it is important to identify key elements that can be modernized. This may include updating the logo and visual identity, improving the website design, creating new content, adding interactive features, and more.
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It is important to create a communication strategy that highlights the newly modernized elements of the brand image

This may involve implementing a new marketing campaign, posting content on social media, organizing events...

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A newly developed website that caters to the target audience and market.

We revamped the information architecture, redesigned the visuals, and enhanced the social media presence.

We specialize in providing accounting, fiscal, and administrative assistance, which can be challenging to explain compared to physical products. Therefore, we have adapted our content to make it easier for any user to understand, while also focusing on the convenience of scheduling appointments easily.
We are currently prioritizing the generation of high-quality leads, which can come from various sources such as cold emails, LinkedIn posts, and other channels.

We rebuild the website

A strong visual identity is essential for building a brand image that is recognizable and memorable.

By maintaining consistent branding across all communication channels, businesses can reinforce their brand identity and differentiate themselves from competitors.

This can lead to increased brand loyalty and awareness, as customers are more likely to remember and recommend a brand that has a clear and consistent identity.

In addition, a strong visual identity can help businesses establish a professional and credible image, which can be especially important for new or small businesses. By investing in a well-designed logo, website, and marketing materials, businesses can convey a sense of expertise and competence to potential customers.

A consistent visual identity can also help businesses streamline their marketing efforts and increase efficiency. By creating a cohesive set of visual assets, businesses can easily adapt their marketing materials to different channels and campaigns, without having to start from scratch each time.

Finally, a strong visual identity can help businesses stay relevant and modern, as design trends and customer preferences evolve over time. By regularly updating and refining their visual identity, businesses can ensure that they are always presenting a fresh and relevant image to their customers.

New identity
New brand communication
A lot of pictures
A bunch of videos around process and creation
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A new home, with elegant display
Content has to be readable, with space and well chosen representative pictures.
Presenting all the categories to help users to get to what they're looking for and SEO.
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All services presented
More content around their services. Explaining what the do with nice pictures of them.
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Presenting the team
They had to get a better presentation of the team. It starts with better picture and what is the main goal of the company as a team.
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Speaking about clients
Nothing better than a client to describe our job. We introduce testimonials and case study in order to help similar business to identify themselves in stories.
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Portfolio
Inevitable, the portfolio has to be easy to consult. Cards with pictures to present them and then pages that explain what te work was.