How to improve readability and user experience while improving Google score?

Deco Protest is a consumer advocacy association that produces product tests in their laboratories, among other activities. Their product list page with search and filtering options, as well as their merged sub-page detail page, have resulted in good conversion rates.

?? Modernization of pages at the technical and aesthetic level
?? Improvement of Google score
?? Creation of new modules aimed at improving the user experience
?? Advice and support on structural strategy

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A product listing with tested scores and labels to assist users in making their choice.

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Our focus was on both technical and aesthetic aspects.

The listed products are presented in order of relevance, with a new filter and reordering module implemented as well as a change in presentation to allow for grid view.

We aimed to improve the website’s functionality through the implementation of a new filter and reordering module, dynamic retailer list, and a simplified page structure. At the same time, we strived to enhance the overall visual appeal of the site through the introduction of a grid view, Isotope animation, and a new product detail page design.
Our efforts were driven by the goal of increasing user engagement, improving conversion rates, and ultimately delivering a better experience for our audience.

Benefits of a modern product list page for a current website include improved user experience and engagement, increased customer satisfaction and retention, and higher conversion rates. A modern product list page can also enhance a website’s overall aesthetic and improve its search engine optimization (SEO) through better site organization and user engagement. Additionally, a well-designed product list page can provide valuable data and insights about customer behavior and preferences, which can inform future marketing and sales strategies.

We rebuild the FrontEnd

Our strategy was centered around enhancing the user experience

With a focus on ease of navigation and fast page loading times. Additionally, our goal was to continually make changes and improvements in order to achieve a higher conversion rate. Through our efforts, we aimed to create a seamless and enjoyable experience for our users, resulting in increased engagement and ultimately, higher conversion rates.

It was essential for us to facilitate the transition towards a more modern design, with updated interactions that would improve user perception and create a positive trend among users. Through our efforts, we aimed to not only meet the expectations of our audience but also exceed them, delivering a user experience that was both engaging and enjoyable. Our goal was to create a design that was not only visually appealing but also functionally efficient, ensuring that our audience would be able to easily navigate and interact with our site.

New identity
New brand communication
A lot of pictures
A bunch of videos around process and creation
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A new layout for list of products
Content has to be readable, with space and well chosen representative pictures.
Presenting all the categories to help users to get to what they're looking for and SEO.
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New filter component with multiselection active
Multiselect with rich content
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User location
New component to detect the position of the user
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Toggle the presentation to grid
Giving the choice to the user to see the list of products in grid mode
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Callout for actions
New system of interaction for closed content